Linq is built using the Open mHealth open API platform and enables patients to use the apps and devices they love and share their digital health data with their doctor. It gives clinicians access to patients’ data in a way that gives them maximum clinical value and insight — without having to worry about where the data is coming from. Linq is also designed to encourage intentional, collaborative tracking between patients and clinicians, focusing the use of digital health data towards supporting clinical decision-making. Through smart notifications, alerts and goal settings, doctors can use the platform to personalize the care they provide: for example, a doctor could set a custom notification to ensure a prescribed medication is bringing down a patient’s blood pressure as desired, and if not, adjust the treatment. These types of features help reduce the amount of time needed to understand a particular issue, while personalizing the care a given patient receives. In turn, this allows clinical costs to be reduced, and patient outcomes improved.